PITTSBURGH (KDKA) – On Monday, billions of social media users were left in the dark as Facebook, Instagram and WhatsApp suffered widespread blackouts.
And the time spent offline has had a noticeable impact on local businesses.
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Katie Love is the CEO of Love Social Media, a boutique social media agency that serves clients from Pittsburgh to Hong Kong, all of whom were affected by the power outage on Monday.
âWe have 30 clients who rely on us to post about their business, help them grow their business, lure people to the door, put money in their banks,â Love said. âSo it was a huge puzzle. “
During the pandemic, Love said her agency grew by 50% as more business owners turned to online platforms to promote and sell products.
Watch reports from Lindsay Ward of KDKA:
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While Facebook and Instagram were down on Monday, so were sales for clients like Bridal Beginnings in Mt. Lebanon.
âA lot of their wives use direct messaging on Instagram to communicate. They find a dress they like. They send us a message. They ask about the fit and the style. And that’s how they realize it. their sales. And today we couldn’t have that communication with our wives, âLove said.
This is one of the reasons why experts suggest people expand their social media footprint and have backups in the event of an outage. That’s exactly what real estate agent Jen Crouse did. She was a master of Instagram and has now racked up up to two million views on Tik Tok.
âIf I didn’t have that, I wouldn’t have done anything on social media today,â Crouse said. “So it was great that I got to put some of my new content on TikTok.”
And while the cause of Monday’s crash remains unknown, the word âhackingâ still comes to mind when things like this happen. For added protection, Mark Gentile of My BFF Social recommends that users change their passwords often, which makes the job of cybercriminals much more difficult.
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âThe artificial intelligence bots that are doing their job to try to hack and enter your passwords will be disrupted. They won’t be able to access the passwords you’ve left dormant for many years, âsaid Gentile.