Giant Food teams up with Flashfood on Pilot

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Giant Food is working with Flashfood, a digital marketplace that provides customers with access to discounted foods approaching their expiration date, to initially deliver the app-based solution to three Giant stores in Maryland and Virginia. The pilot program continues the expansion of Flashfood’s partnership with Giant’s parent company, Ahold Delhaize USA, and its regional store brands, which include the The Giant Co. and Stop & Shop.

The Flashfood app allows customers to browse deals on fresh produce such as meat, product boxes, dairy and baked goods, as well as foods and snacks from downtown stores approaching their date. expiration date. Purchases are made directly through the app, and customers then pick up their orders in the Flashfood area located inside a participating store.

“Giant is committed to helping our communities make choices that are good for them and the environment, and reducing food waste is a key part of that,” said Steven Jennings, Head of Stakeholder Relations and of the brand for health and sustainability supporting Giant Food. . “We are delighted to deploy this pilot program with Flashfood to offer our customers valuable savings on fresh food, while reducing food waste towards our goal of zero waste diversion by 2025.

Flashfood is now available to Giant Food shoppers at stores in Catonsville and Ellicott City, Md., And Falls Church, Virginia.

“We are delighted to continue our work with Ahold Delhaize USA through this new pilot program with Giant Food,” said Josh Domingues, Founder and CEO of Toronto-based Flashfood. “Food waste is a massive contributor to climate change, and approximately $ 37 billion worth of food is wasted each year in the United States at the retail level. Sustainably focused retail leaders like Ahold Delhaize USA and Giant Food are helping us solve this complex problem and, in turn, provide more affordable fresh food options to shoppers. ”

In addition to helping some local communities in Maryland and Virginia access affordable groceries through Flashfood, Giant has donated over 4 million pounds of food to individuals and communities and over 980,000 $ to Giant’s Feeding America food bank partners through the Giant Family Foundation in 2020.

To date, Flashfood has embezzled over 29 million pounds of food, saved buyers over $ 70 million, and cheaply fed hundreds of thousands of families. In addition to Ahold Delhaize USA, the company is currently working with Meijer, Tops Markets LLC, SpartanNash, Giant Eagle and Price Rite (a banner of Wakefern Food Corp.)

Based in Landover, Maryland, Giant food operates 164 supermarkets in Virginia, Maryland, Delaware and the District of Columbia, with approximately 20,000 associates. The 164 stores include 152 full-service pharmacies, 82 full-service PNC banks, and 24 Starbucks branches. Head quarter Ahold Delhaize France is n ° 10 on the PG 100, the 2021 list of Progressive Grocer the leading food and consumable retailers in North America. Also on the list of PGs are based in Grand Rapids, Michigan Meijer at No. 18; Keasbey, New Jersey Wakefern Food Corp. To No. 23; Based in Pittsburgh Giant eagle To No. 37; Based in Grand Rapids, Michigan SpartanNash at No. 39; and based in Williamsville, NY Best markets To No. 66.

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