Sephora to replace Payless shoes in Brick, NJ


I’m not going to lie – this one is exciting.

For a while, we’ve been wondering what would replace the old Payless shoes from Route 70 to The Brick, especially when reopening rumors began to swirl. Well now we finally know what’s taking its place (and sorry, Payless fans, the shoe store won’t reopen).

As I mentioned before, local Facebook groups are a great source of information on what’s new to the community. A quick scroll What’s Happening in Ocean and Monmouth Counties warned me that Sephora is replacing Payless in Kohl’s / ShopRite mall.


New to Sephora? I am happy to tell you about one of my favorite stores. They sell beauty products, mainly makeup and skin care, but they also sell perfumes and hair products.

Check out a photo of the new Sephora – it was taken by Anne Fredricks in the What’s Going There in Ocean and Monmouth Counties Facebook group!

I think this is a great addition to the mall. Most Sephoras are located in a mall or have smaller setups in a store like JCPenney’s (or, ironically, Kohl’s). Now shoppers will have the option to visit the independent store without having to go to the Ocean County Mall or Freehold Raceway Mall.

Plus, it’s more of a chance to treat yourself (if you’re another makeup addict).

Are you excited to see Sephora open in The Brick?

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