The wisdom to do unnecessary things


SIMONE Giertz (born 1990) is a Swedish inventor, robotics enthusiast, TV host and professional YouTuber. She is also known for her crazy ideas. At a 2018 TED (Technology, Entertainment, Design) conference, Giertz showcased some of his creations described as “often short of practical use” and made only “for comedic effect,” Amber Jamieson reports in The Guardian (2016), who calls Giertz “the queen of useless robots”.

Check out his inventions, including the use of an alarm clock that slaps the user, a toothbrush helmet, a drone haircut, and a popcorn feeder. Before you judge Giertz, you should know that she is not alone. It is a late in the field. Before, there were inventors who created many crazy inventions and yet made millions of dollars.

Some of them are: One, animal rocks marketed as a live animal sold in a personalized box with hay straw and breathing holes. Its creator, “marketing magician” Gary Dahl (1936-2015) sold pet rock for $ 4 apiece in 1975 and has been a millionaire ever since.

Two, Ken Ahroni’s Lucky Break Wishbones which has brought him over a million dollars in sales since 2004, when he introduced the idea that people could try their luck with as many wishbones as they could have. And third, the Smiley icon created in the 1950s and still popular today. He has made over $ 50 million in sales and his ownership has been disputed by several people.

Nobel Prize Ig

Creating silly ideas is incredibly easy. This is possible if you know how to play around with many designs without fear of being called stupid, except to carve out a name for yourself and earn decent money at the same time. In Japan, these crazy ideas are called chindoogu.

Literally translated, chindoogu means “unusual tool” like a toilet paper dispenser attached to a hat for people with allergic rhinitis and cute mop dresses worn by babies who when crawling the floor becomes clean for the older one. pleasure of their mothers. Other examples include an umbrella tie, eye drop funnels, silent karaoke, sound pickup pillow, hearing enhancer, chopstick fan, rain umbrella, simple ear explorer, a bubble keychain, 360 degree camera, book shaped pillow, shoe umbrellas, banana holster, and combat scratch shirt.

My favorite is the square watermelon which is not strictly chindoogu as it was created to be easily stacked in boxes and to fit neatly into small refrigerators. It doesn’t matter that the oddly shaped melon is priced at $ 100 apiece at a gift company like Japan.

Seriously, creating unusual products or researching extraordinary topics can make one popular and earn you worldwide recognition. I am referring to the Ig Nobel Prize, an annual satirical prize organized in 1991 by the magazine Annals of Improbable Research (AIR). The awards ceremonies take place at Harvard University. Each year, AIR chooses the ten best prizes in different categories from different countries.

Described as “research that makes you laugh and then think”, the Ig Nobel Prize is a parody of the Nobel Prize, hence the name Ig, which comes from the term “despicable” or not noble.

In 2020, at the height of the Covid-19 pandemic (2019 coronavirus disease), the Ig Nobel Prize for medical education was awarded to Indian Prime Minister Narendra Modi for “teaching the world that politicians can have an effect more immediate on life. and death that scientists and doctors cannot. ”It was a serious reflection on how the world could fight the current and future pandemic.

Other than that, get ready for the following award in different years and in different categories. On the acoustics award, “for making a female Chinese alligator bellow in an airtight chamber filled with helium-enriched air”. On the Psychology Prize, “for developing a method to identify narcissists by examining their eyebrows”. On the price of chemistry, for “having estimated the total volume of saliva produced per day by a typical five-year-old child”.

On the price of peace, to “measure the frequency, motivation and effects of yelling and swearing while driving a car”. And on the Obstetrics Prize, “for showing that a developing human fetus reacts more strongly to music played electromechanically inside the mother’s vagina than to music played electromechanically on the mother’s womb” .

Unlimited stupidity

“The real beauty of doing unnecessary things (is) recognizing that you don’t always know what the best answer is,” says Giertz, a straight college student. “It turns off that voice in your head telling you that you know exactly how the world works. Maybe a toothbrush helmet isn’t the answer, but at least you’re asking the question.”

French novelist Gustave Flaubert (1821-1880), known for his masterpiece on Madame Bovary (1857) explained that words are not enough to document even a small part of human life. Flaubert asserted that our language is often inadequate for expressing emotions and ideas which he wrote that “the earth has its limits, but human stupidity is limitless”.

So if you are thinking of creating something worthwhile at the risk of being called stupid but hoping to make yourself popular or a millionaire, follow what Nike told us: “Do it”. But unlike McArthur Wheeler, a Pittsburgh bank robber who was arrested in 1995 after robbing two banks in broad daylight without wearing a mask.

When police confronted him with the camera footage showing his face, he claimed he was “wearing the juice”. He believed that if you rub your face with lemon juice, it could make them invisible to security cameras. Whatever you do, don’t rob a bank.

Rey Elbo is a business consultant specializing in human resources and total quality management. Send feedback via [email protected] or via


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